A Real Campaign Breakdown from Marketing Boutique

When it comes to paid ads, numbers don’t lie.
High impressions and fancy creatives mean nothing if they don’t bring results.

At Marketing Boutique, we measure success in ROI, ROAS, and CPA — not fluff.

In this post, we’re sharing a real-world example of how we helped a client lower their cost per acquisition (CPA) by 40% in just 30 days, using smart strategy, deep data, and a few well-timed pivots.

👤 The Client

A mid-size DTC brand in the wellness space, selling premium lifestyle products through Shopify.

• Goal: Drive more purchases while keeping the CPA under ₹450

• Initial Problem: Their Meta Ads were spending, but not converting.

CPA had ballooned to ₹760 with a 1.9x ROAS.

They came to us with a question:

“Can you fix this or should we just stop ads?”

Our answer?

“Give us 30 days.”

📊 Our 4-Part Strategy

1. Audit the Funnel, Not Just the Ads

Most agencies look at the ad account only. We zoomed out:

• Reviewed landing page UX (bounce rate = 64%)

• Analyzed the post-click journey (no clear CTA hierarchy)

• Found friction in the checkout experience (mobile lag, form length)

Fix: We redesigned the landing page for speed, mobile clarity, and added trust signals (badges, reviews, social proof).

✅ Result: Bounce rate dropped by 18% in the first week.

2. Audience Rebuild from Scratch

Their previous targeting was broad and inconsistent — lifestyle interests + random lookalikes.

We restructured into three clear segments:

• Cold: Lookalikes from purchasers + custom interest groups

• Warm: Video viewers, add-to-carts, IG engagers

• Hot: Website visitors + cart abandoners (past 14 days)

We layered in exclusions to avoid overlap and wasted spend.

✅ Result: Retargeting ROAS jumped to 4.6x by Day 21.

3. Creative Refresh Based on Buyer Psychology

The original ads were overly branded and product-focused. Pretty, but not persuasive.

We switched to:

• UGC-style videos (raw, real, relatable)Problem > Agitation > Solution hooks

• Testimonials, product in action, “before and after” content

• We also tested carousel ads with strong social proof headlines.

✅ Result: CTR increased by 62%, and average cost-per-click dropped by 36%.

4. Smart Budgeting & Campaign Structure

Instead of running one big CBO (campaign budget optimization), we split into:

• ABO (ad set budgets) for testing

• CBO for scaling proven winners

• Daily reviews with 48-hour optimization windows

• We used cost caps and value optimization bidding on Meta to lock in control.

✅ Result: Daily CPA decreased steadily from ₹760 to ₹440 within 4 weeks.

📈 The Results (30-Day Snapshot)

And most importantly:
 👉 The client scaled their daily budget by 2.5x after seeing stable CPA performance.

💡 What You Can Learn From This

• Great ads start with great landing experiences

• Retargeting isn’t enough — audience structure matters

• Creative wins when it speaks like a real customer, not a marketer

• You don’t need a bigger budget — you need a smarter strategy

Want Results Like This?

Whether your ad campaigns are underperforming or your CPA is out of control, we can help.

At Marketing Boutique, we don’t do guesswork. We do:
 ✅ Funnel-first strategy
 ✅ Deep creative + audience testing
 ✅ Clear reporting that ties spend to sales

👉 Let’s lower your CPA and increase your ROI.

Built by Marketing Boutique. Where performance meets creativity.