Our Three Step Process
Our Three Step Process
100+ Clicks In 1 Month
Our Three Step Process
100+ Clicks In 1 Month
Quality Building Supplies offers a wide range of construction materials including timber, hardware, and fasteners across New Zealand. Despite a strong product offering and competitive pricing, the company struggled with limited online visibility, making it difficult for local builders, contractors, and DIY customers to find them through search engines.
Quality Building Supplies offers a wide range of construction materials including timber, hardware, and fasteners across New Zealand. Despite a strong product offering and competitive pricing, the company struggled with limited online visibility, making it difficult for local builders, contractors, and DIY customers to find them through search engines.
🎯 Challenges for Quality Building Supplies
Limited Organic Reach: Product and service pages were not ranking for key industry search terms.
Keyword Mismatch: The site lacked targeting of transactional, long-tail, and location-based keywords.
Weak Local Presence: Low visibility in local search results and Google Maps.
Content Gaps: Minimal content to educate or inform users, reducing authority and engagement.
Technical SEO Issues: Sluggish page speed, unstructured metadata, and weak internal linking.
Conversion Drop-Offs: No strong CTAs or lead generation mechanisms on the website.
Competitive Market: Major hardware brands dominated search results in NZ.
💡 Strategy
📊 Keyword Research and Categorization
Identified high-value search terms such as: “fencing supplies NZ”, “timber fence posts Auckland”
Grouped keywords by product type (timber, steel, gates), intent (buy/install), and location.
Optimized product categories and created landing pages targeting regional queries.
🧑💻 Technical SEO
Website Loading Speed
Website Functionality & Usability
Content Optimization
📋 On-Page SEO
This involves optimizing content, headings, meta tags, and other elements to align with target keywords and boost search visibility.
Quality Building Supplies enhanced SEO through keyword categorization, technical improvements, and content optimization to improve rankings and user experience.
📑 Off-Page SEO
Creating Valuable Backlinks
Web 2.0
Guest Posting
Article Submission
These off-page SEO strategies aimed to strengthen the website's authority, trustworthiness, and overall search engine ranking potential.
📜 Local SEO
Citations
GMB Post
Geo network articles
Niche link building
Quality Building Supplies offers a wide range of construction materials including timber, hardware, and fasteners across New Zealand. Despite a strong product offering and competitive pricing, the company struggled with limited online visibility, making it difficult for local builders, contractors, and DIY customers to find them through search engines.
🎯 Challenges for Quality Building Supplies
Limited Organic Reach: Product and service pages were not ranking for key industry search terms.
Keyword Mismatch: The site lacked targeting of transactional, long-tail, and location-based keywords.
Weak Local Presence: Low visibility in local search results and Google Maps.
Content Gaps: Minimal content to educate or inform users, reducing authority and engagement.
Technical SEO Issues: Sluggish page speed, unstructured metadata, and weak internal linking.
Conversion Drop-Offs: No strong CTAs or lead generation mechanisms on the website.
Competitive Market: Major hardware brands dominated search results in NZ.
💡 Strategy
📊 Keyword Research and Categorization
Identified high-value search terms such as: “fencing supplies NZ”, “timber fence posts Auckland”
Grouped keywords by product type (timber, steel, gates), intent (buy/install), and location.
Optimized product categories and created landing pages targeting regional queries.
🧑💻 Technical SEO
Website Loading Speed
Website Functionality & Usability
Content Optimization
📋 On-Page SEO
This involves optimizing content, headings, meta tags, and other elements to align with target keywords and boost search visibility.
Quality Building Supplies enhanced SEO through keyword categorization, technical improvements, and content optimization to improve rankings and user experience.
📑 Off-Page SEO
Creating Valuable Backlinks
Web 2.0
Guest Posting
Article Submission
These off-page SEO strategies aimed to strengthen the website's authority, trustworthiness, and overall search engine ranking potential.
📜 Local SEO
Citations
GMB Post
Geo network articles
Niche link building
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
