🎯 Challenges for Ezyschooling

• Low Search Volumes: Target keywords like "online school admissions" have limited demand.

• Visibility & Traffic: Low search volume leads to poor organic visibility and website traffic.

• Competition: Generic keywords mean competing with established players.

• Keyword Strategy: Need to identify better keywords or long-tail phrases.

• Content Alignment: Content must align with user intent and needs.

• SEO Effectiveness: Evaluate and enhance the current SEO strategy.

• Diversification: Explore alternative marketing channels and niches.

• Conversion Hurdles: Turning traffic into customers requires optimization.

• Data Utilization: Analyze user data to refine strategies.

• Adaptation: Stay flexible to industry shifts and algorithm changes.
  
  

💡 Strategy

• Keyword Research and Categorization

• Keywords categorized into service, blog, and school profile groups. Emphasis on school profiles due to -their importance in user searches.

• Revised website URL structure for different content types.
  
  

🧑‍💻 Technical SEO

1. Website Loading Speed

2. Website Functionality & Usability

3. Content Optimization
   
   

📋 On-Page SEO

• This involves optimizing content, headings, meta tags, and other elements to align with target keywords and boost search visibility.

• Ezyschooling enhanced SEO through keyword categorization, technical improvements, and content optimization to improve rankings and user experience.
  
  

📑 Off-Page SEO

• Creating Valuable Backlinks

• Web 2.0

• Guest Posting

• Edu Links from Contacting Various Schools

These off-page SEO strategies aimed to strengthen the website's authority, trustworthiness, and overall search engine ranking potential.