🎯 Challenges for Christchurch City Flowers

• Visibility & Traffic: Low search volume for floral-related keywords affected organic reach and website traffic.

• Competition: Competing with established florists and online marketplaces for broad and local keywords.

• Keyword Strategy: Identifying high-intent, location-specific keywords to attract potential customers.

• Content Alignment: Ensuring website content aligns with customer search intent, including product descriptions and seasonal promotions.

• SEO Effectiveness: Improving on-page, technical, and local SEO to enhance search rankings.

• Diversification: Explore alternative marketing channels and niches.

• Conversion Hurdles: Turning traffic into customers requires optimization.

• Data Utilization: Analyze user data to refine strategies.

• Adaptation: Stay flexible to industry shifts and algorithm changes.

💡 Strategy

📊 Keyword Research and Categorization

• Keywords categorized into product, blog, and seasonal offering groups.

• Focus on high-intent local keywords for better search visibility.

• Optimized website URL structure for different content types.

🧑‍💻 Technical SEO

1. Website Loading Speed

2. Website Functionality & Usability

3. Content Optimization

📋 On-Page SEO

• This involves optimizing content, headings, meta tags, and other elements to align with target keywords and boost search visibility.

• Christchurch City Flowers enhanced SEO through keyword categorization, technical improvements, and content optimization to improve rankings and user experience.

📑 Off-Page SEO

• Creating Valuable Backlinks

• Web 2.0

• Guest Posting

• Article Submission

These off-page SEO strategies aimed to strengthen the website's authority, trustworthiness, and overall search engine ranking potential.

📜 Local SEO

• Citations

• GMB Post

• Geo network articles

• Niche link building