Our Three Step Process

Our Three Step Process

2000+ Organic Traffic Growth In 12 Months

Our Three Step Process

2000+ Organic Traffic Growth In 12 Months

This Jewellers is a trusted name in the Indian jewelry market in Surat, Gujarat, offering an exquisite range of gold, bridal, and custom jewelry. Despite their strong in-store reputation and quality craftsmanship, their website was underperforming in organic search. This made it hard for potential customers across US to discover their collections online — especially for high-intent searches related to traditional Indian jewelry.

This Jewellers is a trusted name in the Indian jewelry market in Surat, Gujarat, offering an exquisite range of gold, bridal, and custom jewelry. Despite their strong in-store reputation and quality craftsmanship, their website was underperforming in organic search. This made it hard for potential customers across US to discover their collections online — especially for high-intent searches related to traditional Indian jewelry.

🎯 Challenges

  • Low Organic Traffic: Website wasn’t ranking for competitive, product-specific keywords like “silver chain, gold murti.”

  • E-Commerce Limitations: Product pages were under-optimized, affecting visibility and conversions.

  • Outdated On-Page SEO: Meta data, content, and headings lacked optimization and structure.

  • Local Search Gaps: Weak presence in local searches (e.g., “jewellers in Surat”, “gold shops near me”).

  • Content Deficit: Minimal descriptions and no blog or informational content to support SEO.

  • Technical Issues: Slow-loading pages, missing alt tags, and poor mobile optimization.

  • Conversion Drop-Offs: Lack of strong CTAs, trust elements (like reviews), and clear product info.


💡 Strategy

  • Keyword Research and Categorization

  • Identified high-value search terms such as: “I“silver chain, gold murti.”Segmented keywords by product category (rings, bangles, necklaces) and buyer intent.

  • Mapped keywords to product and landing pages to improve targeting.


🧑‍💻 Technical SEO

  1. Website Loading Speed

  2. Website Functionality & Usability

  3. Content Optimization


📋 On-Page SEO

  • This involves optimizing content, headings, meta tags, and other elements to align with target keywords and boost search visibility.

  • Krishna Jewellers enhanced SEO through keyword categorization, technical improvements, and content optimization to improve rankings and user experience.


📑 Off-Page SEO

  • Creating Valuable Backlinks

  • Web 2.0

  • Guest Posting

  • Article Submission

These off-page SEO strategies aimed to strengthen the website's authority, trustworthiness, and overall search engine ranking potential.


📜 Local SEO

  • Citations

  • GMB Post

  • Geo network articles

  • Niche link building

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This Jewellers is a trusted name in the Indian jewelry market in Surat, Gujarat, offering an exquisite range of gold, bridal, and custom jewelry. Despite their strong in-store reputation and quality craftsmanship, their website was underperforming in organic search. This made it hard for potential customers across US to discover their collections online — especially for high-intent searches related to traditional Indian jewelry.

🎯 Challenges

  • Low Organic Traffic: Website wasn’t ranking for competitive, product-specific keywords like “silver chain, gold murti.”

  • E-Commerce Limitations: Product pages were under-optimized, affecting visibility and conversions.

  • Outdated On-Page SEO: Meta data, content, and headings lacked optimization and structure.

  • Local Search Gaps: Weak presence in local searches (e.g., “jewellers in Surat”, “gold shops near me”).

  • Content Deficit: Minimal descriptions and no blog or informational content to support SEO.

  • Technical Issues: Slow-loading pages, missing alt tags, and poor mobile optimization.

  • Conversion Drop-Offs: Lack of strong CTAs, trust elements (like reviews), and clear product info.


💡 Strategy

  • Keyword Research and Categorization

  • Identified high-value search terms such as: “I“silver chain, gold murti.”Segmented keywords by product category (rings, bangles, necklaces) and buyer intent.

  • Mapped keywords to product and landing pages to improve targeting.


🧑‍💻 Technical SEO

  1. Website Loading Speed

  2. Website Functionality & Usability

  3. Content Optimization


📋 On-Page SEO

  • This involves optimizing content, headings, meta tags, and other elements to align with target keywords and boost search visibility.

  • Krishna Jewellers enhanced SEO through keyword categorization, technical improvements, and content optimization to improve rankings and user experience.


📑 Off-Page SEO

  • Creating Valuable Backlinks

  • Web 2.0

  • Guest Posting

  • Article Submission

These off-page SEO strategies aimed to strengthen the website's authority, trustworthiness, and overall search engine ranking potential.


📜 Local SEO

  • Citations

  • GMB Post

  • Geo network articles

  • Niche link building

Join our newsletter list

Sign up to get the most recent blog articles in your email every week.

Share this post to the social medias

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