Revenue Intelligence Marketing

Full Stack
GTM Engineering

Full Stack
GTM Engineering

A Complete Operating System for Revenue.

Marketing, Sales, and Success are not separate departments they are stages of a single revenue lifecycle. Full Stack GTM Engineering integrates them into one cohesive machine. We don't just fix a leak we rebuild the plumbing.

Marketing, Sales, and Success are not separate departments they are stages of a single revenue lifecycle. Full Stack GTM Engineering integrates them into one cohesive machine. We don't just fix a leak we rebuild the plumbing.

GTM ENGINE

v3.0
operational

SYSTEM HEALTH

98%Operational
PIPELINE12%
$4.2M
MQL VOL8%
247

SOURCES

4 live
  • Clay
  • HubSpot
  • Salesforce
  • Stripe
STACK ARTIFACT · CURRENT STATEAUDIT · 2026
THE PROBLEM

The “Frankenstein” Stack

Startups don't fail from lack of tools. They fail because those tools don't connect to each other.

DIAGNOSTIC NOTES
3+
Tools doing the same job
60%
Leads lost in handoffs
5+ hrs
Spent fixing data, per day
HubSpot
HubSpotCRM
Salesforce
SalesforceCRM
BROKEN SYNC
Apollo
ApolloOUTBOUND
OVERLAP
Outreach
OutreachOUTBOUND
OVERLAP
Gong
GongCALL INTEL
OVERLAP
Intercom
ChorusCALL INTEL
OVERLAP
Clay
ClayENRICH
n8n
n8nWORKFLOW
STALE
Slack
SlackMSG
Clearbit
ClearbitENRICH
ORPHAN
Segment
SegmentCDP
11 tools active · 4 with overlap · 1 orphaned · 6 with broken handoffs

The Solution

You Need an Architect, Not Just More Tools

Stop patching together disconnected systems. Build a unified data engine that actually drives pipeline and growth.

Book a Strategy Call

The Service

Our Full Stack
Services

We design, connect, and operate your entire revenue system from first touch to closed deal.

ARCHITECTURE · 01
UnifiedRevenue Architecture

We design the blueprint for your entire customer journey.

WHAT WE BUILD
01
Data Model Design
Standardize how Lead, Contact, and Account are defined across every system.
02
Lifecycle Stages
Automate the movement from Subscriber to Lead to MQL to SQL to Customer.
03
Attribution Modeling
Track exactly which touchpoints (content, ads, outbound) drove the revenue.
DATA MODEL·v2.1
live · synced
Lead↳
iduuid
sourcestring
scoreint
becomes
Contact↳
emailstring
rolestring
stageenum
rolls up
Account↳
domainstring
sizeint
tierenum
LIFECYCLE · STAGESauto
Subscriber
Lead
MQL
SQL
Customer
ATTRIBUTION · TOUCHPOINTSlast 30d
Content
45%
Outbound
30%
Ads
25%
INTEGRATION · 02
End-to-EndIntegration

We connect the pipes between every tool in your stack.

WHAT WE BUILD
01
Clay to CRM Sync
Real-time enrichment flowing into your system of record.
02
Intent to Outreach
Website visitors (RB2B) automatically trigger email sequences.
03
Product to CS Alerts
Usage drops trigger churn prevention tasks for Customer Success.
INTEGRATION FABRIC·v3.0
3 pipes live
Clay
Clay
enriched_account.json165 ms
HubSpot
HubSpot
RB2B
RB2B
visitor_signal.json220 ms
Instantly
Instantly
Mixpanel
Mixpanel
alert.churn_risk90 ms
Slack
Slack
FABRIC TELEMETRYrolling 60s
synced / min24
p95 latency180 ms
errors0
REVOPS · 03
Revenue Operationsas a Service

We manage the machine so you don't have to hire a full-time Ops person yet.

WHAT WE BUILD
01
Weekly Reporting
Truth-telling dashboards on pipeline health.
02
System Maintenance
Fixing API breaks and updating workflows.
03
Quarterly Audits
Consolidating tools to save budget.
OPS CONSOLE·v4.0
on duty
ARR↑12%
$4.2M
MRR↑8%
$352k
Churn↓0.4%
1.8%
ACTIVITY FEEDlive
▮14:32sync · clay → hubspot · 12 records✓ok
14:31audit · workflow stale · 3 days idle!warn
14:29report · weekly digest · sent to 4✓ok
14:25alert · cs · q3 account at risk·info
14:20sync · stripe → looker · 312 rows✓ok
SYSTEMSsyncalertsreporting
last audit ·14:00 · 32 min ago
Impact
Key MetricsWe Impact

The four metrics that decide whether the engineering paid off — what we measure, what each one means, and why it matters to the business.

01
METRIC

CAC Payback Period

How many months it takes to earn back the cost of acquiring a customer.

WHY IT MATTERS→Cash flow efficiency
02
METRIC

Lead-to-Customer Rate

Percentage of leads that end up paying.

WHY IT MATTERS→Funnel quality
03
METRIC

Revenue per Employee

Total revenue divided by headcount.

WHY IT MATTERS→Operational leverage
04
METRIC

Tech Stack ROI

Value generated vs. cost of tools.

WHY IT MATTERS→Budget efficiency

Growth Models

Benchmarks for
AI Startups

Benchmarks for
AI Startups

We design, connect, and operate your entire revenue system from first touch to closed deal.

We design, connect, and operate your entire revenue system from first touch to closed deal.

01CAC PAYBACK
< 12 mo
Fast, capital-efficient growth signals a working economic engine.
< 12 mohealthy
12 to 18 mowatch
18 mo +risk
02NET DOLLAR RETENTION
> 110%
Above 110% means expansion is compounding faster than churn.
< 90%risk
90 to 110%watch
> 110%healthy
03MARKETING CONTRIBUTION
> 40%
Pipeline sourced by marketing past 40% signals a true GTM engine.
< 30%risk
30 to 40%watch
> 40%healthy

How We Work?

Frequently

Frequently

Asked Questions

Asked Questions

Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.

Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.

What constitutes a "stack"?

Is this a one-time project?

How long does a full build take?

Get Started

Ready for a Complete Revenue

Ready for a Complete Revenue

Operating System?

Stop duct taping tools together. Let us architect the full-stack GTM infrastructure that connects marketing, sales, and success into one automated engine.

Get a Free Growth Audit

Book a Strategy Call