Revenue Intelligence Marketing
Founder Brand
& LinkedIn
Founders Are the New Media Companies.
People buy from people. In the AI era, trust in corporate logos is at an all-time low. Trust in authentic, visible founders is at an all-time high. A strong Founder Brand is the highest-leverage asset a startup can build—reducing CAC, attracting talent, and opening doors that ads cannot.
The Problem: The "Ghostwriter" Cringe
Most founders know they should be on LinkedIn, but they either don't have time, or they hire cheap ghostwriters who sound like ChatGPT.
Common Mistake
Platitudes
Humble-brags
Inconsistency
Why It Fails
"Leadership is about serving others." (Boring, generic, zero signal).
"So humbled to be announced as..." (Triggers eye-rolls).
Posting 5 times one week, then disappearing for a month. Algorithms punish this.
The reality: You don't need to be an "influencer." You need to be a Subject Matter Expert.
1. The Interview-to-Content Pipeline
We extract your genius without taking your time.
What We Build:
30-Minute Interviews: We interview you once a week on specific, technical topics.
Content Splintering: We turn that one call into 5 LinkedIn posts, 2 newsletters, and a Twitter thread.
Voice Calibration: We train our writers on your specific idioms, tone, and beliefs until you can't tell the difference.
2. Point-of-View (POV) Development
We help you figure out what you actually stand for.
What We Build:
The "Enemy" Definition: Who or what are you fighting against? (e.g., "Manual data entry," "Bloated agencies").
Framework Naming: Giving sticky names to your unique concepts (e.g., "The 95-5 Rule").
Story Mining: Extracting lessons from your past experiences to build narrative connection.
3. Engagement Engineering
Posting is only 20% of the work.
What We Build:
Comment Strategy: Engaging with other thought leaders in your niche to borrow their audience.
DM Nurture: Moving conversations from the comments to the DMs (without being salesy).
Network Growth: Systematically connecting with your ICP.
Key Metrics
Key Metrics We
Impact
Metrics
Profile Views
Definition
How many people checked out your profile (and your bio link).
Why It Matters
Top of funnel.
Metrics
Inbound DMs
Definition
"Hey, saw your post..." messages.
Why It Matters
Pipeline.
Metrics
Connection Acceptance
Definition
Percentage of people who accept your invite.
Why It Matters
Authority signal.
Metrics
Content Reshares
Definition
Viral coeffecient.
Why It Matters
Reach.
Benchmarks for AI Startups
Based on founder profiles we manage
Metric
Impressions/Post
Metric
Engagement Rate
Metric
Inbound Leads
If you are posting daily and getting zero leads, you are "posting," not "building."
How We Work?
Frequently
Asked Questions
Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.
Is this ghostwriting?
Do I have to post personal stuff?
Do we need a blog?