Revenue Intelligence Marketing

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Founder Brand & LinkedIn

Founder Brand & LinkedIn

Founders Are the New Media Companies.

Founders Are the New Media Companies.

People buy from people. In the AI era, trust in corporate logos is at an all-time low. Trust in authentic, visible founders is at an all-time high. A strong Founder Brand is the highest-leverage asset a startup can build reducing CAC, attracting talent, and opening doors that ads cannot.

People buy from people. In the AI era, trust in corporate logos is at an all-time low. Trust in authentic, visible founders is at an all-time high. A strong Founder Brand is the highest-leverage asset a startup can build reducing CAC, attracting talent, and opening doors that ads cannot.

in
FOUNDER TARGETING
👤Series B Founders
🏢AI Tech Startups
⚙️Technical VPs
👥> 50 Employees
Audience expansionOff
SR
Sam Raimi
Founder, YourBrand • Promoted
•••
Founders Are the New Media Companies. Build an authentic Founder Brand to reduce CAC and convert ICPs. Download our 30-min Interview-to-Content framework.
24-PAGE GUIDE // AUTHENTICITY ENGINES
The FOUNDER BRAND Playbook
Y
YourBrandyourbrand.com
Founders: The highest-leverage asset you can build.
👍❤️💡1.2K
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Founder knowledge. In front of the right buyers.

Marketing Boutique

LinkedIn Marketing.

Scroll to explore ↘

02

FOUNDER CONTENT, WITHOUT THE CRINGE

FOUNDER CONTENT

The problem: content that could belong to anyone.

The problem: content that could belong to anyone.

Founders know they should be visible on LinkedIn, but generic ghostwriting turns distinctive expertise into forgettable noise. Here’s what that looks like in practice.

Founders know they should be visible on LinkedIn, but generic ghostwriting turns distinctive expertise into forgettable noise. Here’s what that looks like in practice.

01 / COMMON MISTAKE

Platitudes

“Leadership is about serving others.” Polished, agreeable, and completely absent of a point of view.

02 / COMMON MISTAKE

Humble-brags

“So humbled to announce…” turns a real achievement into a signal that readers have learned to scroll past.

03 / COMMON MISTAKE

Inconsistency

Five posts in one week, then silence for a month. The audience never gets the chance to build recall.

The reality

You don't need to be an "influencer." You need to be a Subject Matter Expert.

03

THE FOUNDER SIGNAL SYSTEM

Three moves that make a
founder brand compound.

Three moves that make a
founder brand compound.

Three moves that make a founder brand compound.

Three moves that make a founder brand compound.

01

Capture the raw
signal

We run focused 30-minute founder interviews that surface the sharp decisions, unusual observations, and high-conviction stories your market has not heard before.

02

Shape the point of view

We turn that raw signal into ownable frameworks, a clear enemy, and editorial arcs that make your expertise recognisable long after someone closes the app.

03

Compound the response

We engineer distribution, useful comment strategy, and thoughtful DM follow-up so the right attention turns into customer, partner, and hiring conversations.

04

Key Metrics

Key Metrics & Benchmarks AI startups

We track the proof that your founder content is moving the right people closer to a real conversation.

MetricDefinitionWhy it matters
Profile ViewsHow many people checked out your profile (and your bio link).Top of funnel.
Inbound DMs"Hey, saw your post..." messages.Pipeline.
Connection AcceptancePercentage of people who accept your invite.Authority signal.
Content ResharesViral coeffecient.Reach.

Not sure which one is holding you back?

Not sure which one is holding you back?

Not sure which one is holding you back?

06

FAQ

Questions before we build your signal.

Questions before we build your signal.

Everything founders ask before committing: how we find your voice, how much time it takes, and what a real founder signal system is built to change.

Everything founders ask before committing: how we find your voice, how much time it takes, and what a real founder signal system is built to change.

We prefer "Ghost-Thinking." You provide the thoughts; we provide the polish and distribution. We never publish anything without your approval.

No. You are building a professional brand. We focus on your expertise, your product, and your industry observations. No "what I ate for breakfast" posts.

Yes. We often run "Team Branding" programs for the CEO, CTO, and Head of Sales simultaneously.

Start From Here

Your Expertise Deserves
an Audience

The best founders have insights their market needs to hear. Let us turn your knowledge into a LinkedIn presence that builds trust and generates pipeline.

The best founders have insights their market needs to hear. Let us turn your knowledge into a LinkedIn presence that builds trust and generates pipeline.

The best founders have insights their market needs to hear. Let us turn your knowledge into a LinkedIn presence that builds trust and generates pipeline.