1
Audience Expansion
LinkedIn’s “helpful” checkbox that shows your ad to “similar” people (who are rarely buyers).
LinkedIn Ads for SaaS
Account-Based
LinkedIn Ads.
Matched Audiences
Thought Leader Ads
Tiered ABM Campaigns
90-Day Retargeting
By the Marketing Boutique team · Last updated: October 2026
Targeting
CTOs
Series B
AI companies
> 50 employees
Audience expansion · Off
AC
Alex Carter
Founder, YourBrand
Promoted
A practical framework for scaling from prototype to production.
Free guide · 24 pages
The AI Product Playbook
Y
YourBrand
A faster way to build AI products.
yourbrand.com
Download Guide
1.2K
89 comments · 42 reposts
01
Problem
The audience
network waste.
✓
1
Y
YourBrand
Promoted
We are excited to announce the launch of our next-generation, AI-powered platform for modern teams … more
2
Y
YourBrand
The all-in-one, AI-powered platform for modern teams.
See our platform in action
yourbrand.com
Request demo
3
12
1
The Reality
Success on LinkedIn requires distinct creativity paired with rigid targeting engineering.
02
Services
Turn LinkedIn Ads into
a predictable pipeline.
We combine account-based targeting, thought-leadership advertising, and strategic retargeting to reach the right decision-makers, build trust, and stay top-of-mind until they’re ready to buy.
Matched audience
Clay
Target list · verified emails
↓ Uploaded as a Matched Audience
LinkedIn Ads
Audience matched ✓
01
Targeting
Tight-list Targeting (ABM)
We don’t trust LinkedIn’s native targeting alone.
What We Build
Clay-to-Matched-Audience
We build the perfect list in Clay (verified emails), and upload it to LinkedIn as a Matched Audience. 100% accuracy.
Account Disqualification
Ongoing exclusion of competitors, students, and bad-fit industries.
Tiered Campaigns
Tier 1 (High bids for dream accounts) vs Tier 2 (Lower bids for broad ICP).
Company page → Founder
YourBrand · Company page
→ “We are excited to announce…”
Your founder · Personal profile
→ “We cut our sales cycle by 40%. Here’s the playbook.”
02
Founder-Led
Thought Leader Ads
People trust people, not logos.
What We Build
Founder-Led Promotion
Promoting your founder’s high-performing organic posts as ads.
Whitelisting
Running ads from your happy customers’ profiles (with permission).
Video Strategy
Short, punchy videos that educate without sounding like a commercial.
Audience layers
Education · the 95% not buying yet
✓
Capture · the 5% ready now
✓
Retargeting · 90 days after a visit
✓
“Book a demo” to a cold audience
×
03
Full-Funnel
The “95-5” Strategy
95% of your market isn’t buying today. We nurture them until they are.
What We Build
Education Layer
Ungated content (cheat sheets, frameworks) to build trust/retargeting pools.
Capture Layer
Direct response ads for the 5% ready to buy now.
Retargeting Loops
Keeping your brand top-of-mind for 90 days after a website visit.
03
Key Metrics
Metrics that drive
real business outcomes.
We track the metrics that reveal account-level efficiency, creative engagement, buying influence, and consistent brand visibility across the B2B funnel.
| Metric | Definition | Why it matters |
|---|---|---|
| Cost per engaged account | Cost to engage a specific target company. | ABM efficiency |
| Engagement rate | (Clicks + Likes + Comments) ÷ Impressions. | Creative resonance |
| Pipeline influenced | Deals that touched a LinkedIn ad before closing. | Multi-touch attribution |
| Frequency | How often key decision-makers see you (aim for 3–5× a week). | Brand penetration |
04
Related Solutions
Explore more paid acquisition services.
05
FAQ
Frequently
Asked Questions
Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.
Still deciding?
Because the data quality is unmatched. You pay a premium to ensure you aren't showing B2B software ads to retirees (like on Facebook).
Yes. We can upload a list of exactly 100 companies you want to close and show ads only to their decision makers.
They are cheap and good for brand frequency, but rarely drive conversions. We use them for "air cover."
Get Started