LinkedIn Ads For Saas

LinkedIn Ads

LinkedIn Ads

LinkedIn Ads

Account-Based Marketing

Account-Based Marketing

Account-Based Marketing

LinkedIn Ads

Account-Based Marketing

It's Not Social Media. It's a Sniper Rifle.

It's Not Social Media. It's a Sniper Rifle.

LinkedIn is the only platform where you can guarantee your ad is seen by "CTOs at Series B AI companies with >50 employees." It is the most expensive traffic on the internet, which means you cannot afford to be boring or broad.

LinkedIn is the only platform where you can guarantee your ad is seen by "CTOs at Series B AI companies with >50 employees." It is the most expensive traffic on the internet, which means you cannot afford to be boring or broad.

Schedule a Local Audit

Preview

The Problem

The Problem

The Audience
Network Waste

The Audience
Network Waste

LinkedIn's default settings try to expand your audience to millions of people. This is how you burn budget.

LinkedIn's default settings try to expand your audience to millions of people. This is how you burn budget.

01 / COMMON MISTAKE

Audience Expansion

LinkedIn's "helpful" checkbox that shows your ad to "similar" people (who are rarely buyers).

02 / COMMON MISTAKE

Boring Creative

"We are excited to announce..." Corporate speak gets scrolled past instantly.

03 / COMMON MISTAKE

Weak Offers

Asking for a "Demo" from a cold audience is like proposing on the first date.

Success on LinkedIn requires distinct creativity paired with rigid targeting engineering. Ready to get started?

Success on LinkedIn requires distinct creativity paired with rigid targeting engineering. Ready to get started?

Book a strategy call

Precision Targeting & Full-Funnel Growth

Our LinkedIn Ads

Our LinkedIn Ads

Services

Services

We combine account-based targeting, thought-leadership advertising, and strategic retargeting to reach the right decision-makers, build trust, and stay top-of-mind until they’re ready to buy.

Precision Account Targeting

Tight-list Targeting (ABM)

We don't trust LinkedIn's native targeting alone.

What We Build:

Clay-to-Matched-Audience: We build the perfect list in Clay (verified emails), and upload it to LinkedIn as a Matched Audience. 100% accuracy.

Account Disqualification: ongoing exclusion of competitors, students, and bad-fit industries.

Tiered Campaigns: Tier 1 (High bids for dream accounts) vs Tier 2 (Lower bids for broad ICP).

Precision Account Targeting

Tight-list Targeting (ABM)

We don't trust LinkedIn's native targeting alone.

What We Build:

Clay-to-Matched-Audience: We build the perfect list in Clay (verified emails), and upload it to LinkedIn as a Matched Audience. 100% accuracy.

Account Disqualification: ongoing exclusion of competitors, students, and bad-fit industries.

Tiered Campaigns: Tier 1 (High bids for dream accounts) vs Tier 2 (Lower bids for broad ICP).

Founder-Led Content

Thought Leader Ads

People trust people, not logos.

What We Build:

Founder-Led Promotion: Promoting your founder's high-performing organic posts as ads.

Whitelisting: Running ads from your happy customers' profiles (with permission).

Video Strategy: Short, punchy videos that educate without sounding like a commercial.

Founder-Led Content

Thought Leader Ads

People trust people, not logos.

What We Build:

Founder-Led Promotion: Promoting your founder's high-performing organic posts as ads.

Whitelisting: Running ads from your happy customers' profiles (with permission).

Video Strategy: Short, punchy videos that educate without sounding like a commercial.

Full-Funnel Nurturing

The "95-5" Strategy

95% of your market isn't buying today. We nurture them until they are.

What We Build:

Education Layer: Ungated content (cheat sheets, frameworks) to build trust/retargeting pools.

Capture Layer: Direct response ads for the 5% ready to buy now.

Retargeting Loops: Keeping your brand top-of-mind for 90 days after a website visit.

Full-Funnel Nurturing

The "95-5" Strategy

95% of your market isn't buying today. We nurture them until they are.

What We Build:

Education Layer: Ungated content (cheat sheets, frameworks) to build trust/retargeting pools.

Capture Layer: Direct response ads for the 5% ready to buy now.

Retargeting Loops: Keeping your brand top-of-mind for 90 days after a website visit.

Man Using Laptop
Man Using Laptop
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Measuring LinkedIn Performance

Key Metrics We

Impact

We track the metrics that reveal account-level efficiency, creative engagement, buying influence, and consistent brand visibility across the B2B funnel.

/01

Cost to Engage a Specific Target Company

It matters because it shows your ABM efficiency.

/01

Cost to Engage a Specific Target Company

It matters because it shows your ABM efficiency.

/02

Clicks + Likes + Comments / Impressions

It matters because it reveals how strongly your creative resonates with the right audience.

/03

Deals That Touched a LinkedIn Ad Before Closing

It matters because it captures LinkedIn’s multi-touch contribution to revenue.

/03

Deals That Touched a LinkedIn Ad Before Closing

It matters because it captures LinkedIn’s multi-touch contribution to revenue.

/04

How Often Key Decision-Makers See You

It matters because consistent exposure strengthens brand penetration and keeps your company top-of-mind.

/04

How Often Key Decision-Makers See You

It matters because consistent exposure strengthens brand penetration and keeps your company top-of-mind.

Benchmarks for AI startups

Benchmarks for AI startups

Based on ABM campaigns:

CTR

CTR

>0.5% (Benchmark is 0.35%)

>0.5% (Benchmark is 0.35%)

Cost Per Lead

Cost Per Lead

$50 - $150 (High quality)

$50-$150 (High quality)

Video View Rate

Video View Rate

>25% completion

>25% completion

If your CTR is below 0.3%, your creative is the problem. If it's high but no conversions, your offer is the problem.

If your CTR is below 0.3%, your creative is the problem. If it's high but no conversions, your offer is the problem.

Man Using Laptop
Expand Your B2B Paid Acquisition

Related Solutions

Pair LinkedIn campaigns with Google Ads and Meta Ads to capture high-intent demand, reach targeted audiences, and scale acquisition across multiple channels.

Google Ads for B2B — Intent-based search engineering with scientific PPC management.

Meta Ads for B2B — Scale acquisition with algorithmic targeting on Facebook and Instagram.

Get Started

Put Your Ads in Front of

the Right Decision-Makers

LinkedIn's targeting is unmatched for B2B — but only if you know how to use it. Let us build the ABM campaigns that reach your exact ICP.

Get Your Free Growth Audit

Book a Strategy Call

Contact Us

Get Started

Put Your Ads in Front of

the Right Decision-Makers

Every dollar you spend without proper targeting and attribution is a dollar your competitor uses more efficiently. Let's audit your paid strategy and find the ROI.

Get Your Free Growth Audit

Book a Strategy Call

Contact Us

Get Started

Put Your Ads in Front of

the Right Decision-Makers

Every dollar you spend without proper targeting and attribution is a dollar your competitor uses more efficiently. Let’s audit your paid strategy and find the ROI.

Get Your Free Growth Audit

Book a Strategy Call

Contact Us

FAQ

Frequently

Frequently

Asked Questions

Asked Questions

Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.

Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.

Why is LinkedIn so expensive?

Can we target specific companies?

What about text ads?