Seed Stage
Seed Stage
GTM Engineering
Finding Product-Market Fit. Acquiring Your First 100 Customers.
Marketing Boutique builds the foundational GTM infrastructure that generates the data Seed-stage AI startups need to prove PMF and close their Series A.
Our commitment doesn’t end at launch—Landin is here to support you with ongoing updates and expertise whenever you need it.
900+ People Rated
Challenge
The Seed Stage
Challenge
Seed-stage startups face a unique set of constraints:
Capital Constraints
Limited runway
Every dollar must generate learning or revenue.
Brand Credibility
No brand authority
You cannot rely on inbound demand.
Customer Validation
Unproven ICP
Your ideal customer profile is a hypothesis, not a fact.
Service
Our Seed Stage
Service
Sales Infrastructure
Founder-Led Sales Infrastructure
Before you can hire a sales team, the founder must close deals. We build the infrastructure to make this efficient.
Targeted Outbound Sequences: Using Clay enrichment and AI-personalized email drafts.
CRM Architecture: A lightweight HubSpot or Attio setup designed for founder-led velocity.
Meeting Scheduler Automation: Calendly + Slack triggers for instant team notification.
What We Build:
Validation Engine
ICP Validation Engine
Your initial assumptions about your Ideal Customer Profile are wrong. We build systems to rapidly test and refine.
Signal-Based Prospecting: Monitoring for "buying signals" (e.g., new funding rounds, specific job postings, tech stack changes).
Cohort Analysis Pipelines: Tracking which segments convert and retain.
Feedback Loops: Automated systems that capture sales call notes and synthesize patterns.
What We Build:
MVA
Minimum Viable Authority (MVA)
Your initial assumptions about your Ideal Customer Profile are wrong. We build systems to rapidly test and refine.
Foundational Schema Markup: Organization schema, social proof integration.
Core "About" and "How It Works" Pages: Concise, conversion-focused copy.
LinkedIn Thought Leadership Setup: Profile optimization and an initial content calendar for the founder.
What We Build:
Performance Metrics
Key Metrics for
Seed Stage
Focus on the leading indicators that validate product-market fit, customer demand, and early commercial traction.
Reply Rate (Outbound)
Validates messaging and ICP resonance.
Demo-to-Pilot Conversion
Measures product-market pull.
Qualitative Feedback Themes
Identifies "must-have" vs. "nice-to-have" features.
Time to First Revenue
Proves commercial viability to investors.
Pricing Seed Stage
Packages
We offer flexible engagement models for capital-constrained startups.
PACKAGE
DESCRIPTION
INVESTMENT
GTM Launchpad
One-time setup of CRM, outbound sequences, and basic schema.
Project-based
Founder Support Retainer
Ongoing optimization of outbound and ICP refinement. 10 hours/month.
Monthly Retainer
Is this too early for us?
We can't afford a marketing agency.
What's the first step?
