AEO & GEO Services
Seed Stage: The Builder
Finding Product-Market Fit. Acquiring Your First 100 Customers.
At the Seed stage, your priority is not scale—it is validation. You need to prove that a repeatable, defensible market exists for your product. This is not the time for broad campaigns; it is the time for surgical, high-signal experimentation. Marketing Boutique helps Seed-stage AI startups build the foundational GTM infrastructure that generates the data you need to prove PMF and close your Series A.
The Seed Stage Challenge
Traditional marketing agencies will burn your capital on "brand awareness" campaigns. We build lean, automated systems that generate high-quality signals.
Limited runway
Every dollar must generate learning or revenue.
No brand authority
You cannot rely on inbound demand.
Unproven ICP
Your ideal customer profile is a hypothesis, not a fact.
1. Founder-Led Sales Infrastructure
Before you can hire a sales team, the founder must close deals. We build the infrastructure to make this efficient.
What We Build:
Targeted Outbound Sequences: Using Clay enrichment and AI-personalized email drafts.
CRM Architecture: A lightweight HubSpot or Attio setup designed for founder-led velocity.
Meeting Scheduler Automation: Calendly + Slack triggers for instant team notification.
2. ICP Validation Engine
Your initial assumptions about your Ideal Customer Profile are wrong. We build systems to rapidly test and refine.
What We Build:
Signal-Based Prospecting: Monitoring for "buying signals" (e.g., new funding rounds, specific job postings, tech stack changes).
Cohort Analysis Pipelines: Tracking which segments convert and retain.
Feedback Loops: Automated systems that capture sales call notes and synthesize patterns
3. Minimum Viable Authority (MVA)
You need enough online presence for prospects to trust you. We create the essentials without over-investing.
What You Get:
Foundational Schema Markup: Organization schema, social proof integration.
Core "About" and "How It Works" Pages: Concise, conversion-focused copy.
LinkedIn Thought Leadership Setup: Profile optimization and an initial content calendar for the founder.
Key Metrics
Key Metrics for
Seed Stage
Metric
Reply Rate (Outbound)
Why It Matters
Validates messaging and ICP resonance.
Metric
Demo-to-Pilot Conversion
Why It Matters
Measures product-market pull.
Metric
Qualitative Feedback Themes
Why It Matters
Identifies "must-have" vs. "nice-to-have" features.
Metric
Time to First Revenue
Why It Matters
Proves commercial viability to investors.
Pricing: Seed Stage Packages
We offer flexible engagement models for capital-constrained startups.
Package
GTM Launchpad
Founder Support Retainer
Description
One-time setup of CRM, outbound sequences, and basic schema.
Ongoing optimization of outbound and ICP refinement. 10 hours/month.
Investment
Project-based
Monthly Retainer
How We Work?
Frequently
Asked Questions
Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.
Is this too early for us?
We can't afford a marketing agency.
What's the first step?