Fix Your
Leaky Funnel.
Full-Funnel Audit
CRO
Retargeting
Nurture Sequences
By the Marketing Boutique team · Last updated: October 2026
FUNNEL AUDIT · LAST 90 DAYS
Where your funnel leaks
Visitors bounce
97% leave
12,400 visitors → 372 leads
Demos no-show
38% no-show
86 booked → 53 held
Trials don’t convert
83% drop
41 trials → 7 paid
Pipeline stalls
46 days idle
$214k stuck in late stage
Marketing Boutique
Biggest leak
38%
of booked demos no-show
Pipeline at risk
$214k
stalled 46+ days
01
The Funnel Leakage Problem
For AI startups, the typical leakage points are:
| Funnel Stage | Common Leak | Symptom |
|---|---|---|
| Top of Funnel | Poor landing page alignment | High bounce rate, low form fills |
| Middle of Funnel | No nurture sequences | Demos requested but not booked |
| Bottom of Funnel | Weak follow-up | Proposals sent, no response |
| Post-Sale | Poor onboarding | Trial-to-paid below benchmark |
The cost of leakage
If your CAC is $500 and 50% of qualified leads leak, you’re effectively paying $1,000 per customer.
02
Services
We diagnose, optimize, and build the infrastructure to plug leaks at every stage of your funnel.
Stage benchmark
Visitor → lead
✕
You 1.2% · Avg 2–5%
Demo show rate
✕
You 62% · Avg 75%
Trial → paid
✓
You 17% · Avg 15%
2 leaks found
01
Audit
We diagnose where you’re losing deals.
What You Get
Funnel Flow Mapping
Visualization of every touchpoint from first touch to closed-won.
Stage Conversion Benchmarking
Comparison to industry standards.
Qualitative Analysis
Review of messaging, CTAs, and page design.
A/B test · demo page
A
2.1%
conversion
B
3.4%
conversion
✓ B wins · +62% lift
95% significance
02
Optimization
We optimize the moments that matter.
What We Build
A/B Test Infrastructure
Proper experimentation setup with statistical rigor.
Landing Page Optimization
Message-market fit, social proof placement, form friction reduction.
Demo Booking Flow
Calendar integration, confirmation sequences, no-show prevention.
Retargeting path
Left /pricing
Day 0 · bounced
↓ Retargeted on
Meta
Back on /pricing
Day 4 · demo booked
03
Infrastructure
Most visitors leave. We bring them back. This integrates with our Paid User Acquisition services.
What We Build
Multi-Platform Retargeting
LinkedIn, Meta, and Google Display retargeting pixels properly configured.
Segment-Based Creative
Different messaging for different funnel stages.
Frequency Capping
Avoid ad fatigue while maintaining presence.
Nurture · 90 days
Day 0 · Welcome & value
✓
Day 7 · Educational content
✓
Day 21 · Case study / proof
✓
Day 60 · Re-engagement
✓
Day 90 · Demo booked
✓
04
Architecture
Leads that aren’t ready today might be ready in 90 days.
What We Build
Lifecycle Email Sequences
Automated drips based on lead behavior and stage.
Content-Based Nurturing
Serving relevant resources based on interest signals.
Re-Engagement Campaigns
Reviving cold leads with new hooks.
03
Key Metrics
We don’t just find leaks, we fix them. Typical improvements from our funnel optimization engagements, for Seed to Series A B2B startups.
More leads from the same traffic.
Example
Before
3.0%
After
4.2%
More pipeline from the same demos.
Example
Before
62%
After
76%
More revenue from the same trials.
Example
Before
17%
After
20%
Faster time to revenue.
Example
Before
90 days
After
66 days
Compounded
04
FAQ
Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.
Still deciding?
A comprehensive audit takes 2 weeks. We deliver a prioritized action plan with quick wins and long-term recommendations.
Yes. We work within your existing stack (HubSpot, Segment, Mixpanel, etc.) and optimize configurations before recommending new tools.
For low-traffic sites, we use qualitative methods (heatmaps, user recordings, customer interviews) and make directional improvements. Not everything requires statistical significance.
