Revenue Intelligence Marketing
Paid User
Acquisition
Scientific, Not Spray-and-Pray.
Paid acquisition for AI startups isn't about throwing money at LinkedIn. It's about surgical targeting, rapid creative iteration, and tight feedback loops between ads and pipeline. We treat paid media as an engineering discipline
The Paid Acquisition Challenge for AI Startups
Common Mistake
Broad LinkedIn targeting
Static creative
Vanity metrics focus
Disconnected from sales
Why It Fails
CPMs are $50+; you're paying for non-buyers
Ad fatigue kills performance in 1-2 weeks
Impressions don't pay salaries
Leads generated but never contacted
The reality: B2B paid acquisition is expensive. You can't afford to waste impressions on the wrong audience or measure success by clicks.
Services
Our Paid Acquisition Services
A four-part system to establish your brand as a trusted entity, earn citations in AI answers, and sustain visibility as models evolve.
Account-Based Retargeting (ABM)
We connect your GTM data to ad platforms for precision targeting.
What We Build:
Website Visitor Retargeting: Convert anonymous visitors into known leads.
CRM-to-Ad Platform Sync: Target decision-makers at your best accounts.
Buying Committee Targeting: Multi-thread ads to all stakeholders in target accounts.
We go beyond demographic lookalikes to technographic and firmographic signals.
What We Build:
Best Customer Profiling: Analyze your top accounts to identify patterns.
Technographic Targeting: Target companies using specific tools (via Clearbit, Builtwith data).
Intent Layering: Combine firmographics with intent signals (G2, Bombora).
We use AI to produce and test creative at scale.
What We Do:
High-Velocity Creative Production: 50+ variations per week.
Systematic Testing: Structured A/B tests on hooks, visuals, CTAs.
Winning Creative Playbooks: Document what works for future campaigns.
We optimize for pipeline, not clicks.
What We Build:
Closed-Loop Reporting: Ad spend → leads → opportunities → revenue.
Pipeline-Based Bidding: Allocate budget to channels that generate pipeline.
CAC by Channel Dashboards: Real unit economics, not proxy metrics.
FAQ
Frequently
Asked Questions
Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.
Which platform is best for B2B ads?
What's a good B2B CAC?
LinkedIn vs Google for B2B?
Please
Stop Guessing.
Start Engineering Revenue.
Bypass the hiring headache. Plug into a battle-tested Fractional CMO and a swarm of autonomous AI agents executing 24/7.