Scientific Paid Acquisition
Service
Marketing team optimizing campaigns through targeting, testing, analytics, and pipeline growth.
ABM
Account-Based Retargeting (ABM)
We connect your GTM data to ad platforms for precision targeting.
What We Build:
Website Visitor Retargeting: Convert anonymous visitors into identified accounts.
CRM-to-Ad Platform Sync: Target decision-makers at your best accounts.
Buying Committee Targeting: Multi-thread ads to all stakeholders in target accounts.
Audiences
Synthetic Lookalike Audiences
We go beyond demographic lookalikes to technographic and firmographic signals.
What We Build:
Best Customer Profiling: Analyze your top accounts to identify patterns.
Technographic Targeting: Target companies using specific tools (via Clearbit, Builtwith data).
Intent Layering: Combine firmographics with intent signals (G2, Bombora).
Testing
Generative Creative Testing
We use AI to produce and test creative at scale.
What We Build:
High-Velocity Creative Production: 50+ variations per week.
Systematic Testing: Structured A/B tests on hooks, visuals, CTAs.
Winning Creative Playbooks: Document what works for future campaigns.
Optimization
Pipeline-Connected Optimization
We optimize for pipeline, not clicks.
What We Build:
Closed-Loop Reporting: Ad spend → leads → opportunities → revenue.
Pipeline-Based Bidding: Allocate budget to channels that generate pipeline.
CAC by Channel Dashboards: Real unit economics, not proxy metrics.
Key Metrics We
Optimize
The KPIs we track to maximize efficiency, profitability, and long-term growth.
The Paid + Organic
Flywheel
We build integrations between paid and organic channels:
Retarget organic visitors with paid ads to accelerate conversion.
Promote top-performing content to amplify organic reach.
Use paid signals (what converts) to inform content strategy.
Build email lists from paid traffic for owned-channel nurture.
FAQ
Which platform is best for B2B ads?
What's a good B2B CAC?
LinkedIn vs Google for B2B?