Solutions // Paid Acquisition
Scientific Paid Acquisition
Surgical Targeting
Creative Iteration
Feedback Loops
Engineering Discipline
By the Marketing Boutique team · Last updated: October 2026
01
Problem
| Common Mistake | Why It Fails |
|---|---|
| Broad LinkedIn Targeting | CPMs are $50+; you’re paying for non-buyers |
| Static Creative | Ad fatigue kills performance in 1–2 weeks |
| Vanity Metrics Focus | Impressions don’t pay salaries |
| Disconnected from Sales | Pipeline that never gets touched |
The Reality
Every dollar you spend without proper targeting and attribution is a
dollar your competitor uses more efficiently.
02
Services
Marketing team optimizing campaigns through targeting, testing, analytics, and pipeline growth.
Runs on:
01
Service
We connect your GTM data to ad platforms for precision targeting.
What We Build
Website Visitor Retargeting
Convert anonymous visitors into identified accounts.
CRM-to-Ad Platform Sync
Target decision-makers at your best accounts.
HubSpot
Salesforce
Buying Committee Targeting
Multi-thread ads to all stakeholders in target accounts.
02
Service
We go beyond demographic lookalikes to technographic and firmographic signals.
What We Build
Best Customer Profiling
Analyze your top accounts to identify patterns.
Technographic Targeting
Target companies using specific tools (via Clearbit, Builtwith data).
Clearbit
BuiltWith
Intent Layering
Combine firmographics with intent signals (G2, Bombora).
G2
Bombora
03
Service
We use AI to produce and test creative at scale.
What We Build
High-Velocity Creative Production
50+ variations per week.
Systematic Testing
Structured A/B tests on hooks, visuals, CTAs.
Winning Creative Playbooks
Document what works for future campaigns.
03
Channel Selection
Best for · Decision-maker targeting
Using ABM audiences, thought leadership ads, and conversation ads to engage high-value prospects.
Best for · High-intent capture
Combining brand keywords, competitor targeting, and remarketing to convert active buyers.
Best for · Awareness and retargeting
Broad awareness campaigns supported by custom audience retargeting.
Best for · Developer audiences
Community engagement combined with technical content promotion to build credibility and demand.
04
Key Metrics
The KPIs we track to maximize efficiency, profitability, and long-term growth.
/01
Why it matters
Lead efficiency
/02
Why it matters
Pipeline efficiency
/03
Why it matters
True return
/04
= months
Why it matters
Cash efficiency
05
Flywheel
01
Organic → Paid
02
Paid → Organic
03
Paid → Content
04
Paid → Owned
05
FAQ
Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.
Still deciding?
LinkedIn is best for precise targeting of decision-makers. Google is best for capturing high-intent search demand. Meta is powerful for retargeting and broad awareness at lower CPMs.
A 'good' CAC depends on your ACV and LTV. Generally, we aim for a CAC payback period of <12 months. For enterprise SaaS, CAC can range from $500 to $5,000+ depending on deal size.
They serve different purposes. Google captures existing demand (people searching for a solution). LinkedIn generates new demand (getting in front of people who fit your ICP but aren't searching yet).
Get Started
