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Stock Photos
Use of generic “business handshake” stock photos screams “Ad” and triggers banner blindness.
Facebook & Instagram Ads for SaaS
Meta Ads
for B2B.
Creative Testing
Broad Targeting + CAPI
Lookalike Audiences
7/30/90-Day Retargeting
By the Marketing Boutique team · Last updated: October 2026
More lead volume
5×
vs LinkedIn
Lower CPM
−60%
vs LinkedIn
9:41
Y
YourBrand
Sponsored ·
A faster way to build AI products.
YourBrand 2.0
Pipeline you can forecast.
Reduce CAC
Shorter sales cycles
Built for enterprise
Book a demo
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01
Problem
The B2C mindset
problem.
Y
YourBrand
Sponsored ·
Looking for a trusted partner to grow your business? Our innovative solutions help enterprises succeed. … See more
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YOURBRAND.COM
Solutions for Modern Businesses
Learn more
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Detailed targeting · Interested in SaaS
2
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The Reality
To win on Meta, your creative needs to stop the scroll, and your pixel needs to be trained on meaningful events.
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Services
Turn attention into
qualified demand.
We combine high-performing creative, broad algorithmic targeting, and educational retargeting to help Meta identify the right buyers, improve campaign performance, and turn attention into qualified demand.
Hook test · 3-second view rate
“Your CRM is lying to you.”
41%
“3 signs your pipeline is leaking”
33%
Founder selfie video, no script
28%
“Introducing our platform…”
9%
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Creative-Led
Creative Performance Testing
Creative is the new targeting.
What We Build
UGC (User Generated Content)
Lo-fi, authentic videos shot on iPhone that feel native to the feed.
Visual Hooks
Testing 10 different opening 3-second hooks to see what grabs attention.
Static vs. Video
Balancing high-performing static images (charts, memes) with explanatory video.
Conversion signal
HubSpot
Demo booked · deal created
↓ Sent server-side via the Conversions API
Meta Ads
Event received ✓
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Data-Driven
Algorithmic Training
We let the machine find the buyers.
What We Build
Broad Targeting + CAPI
Using broad audiences but feeding high-quality server-side conversion data (CAPI) back to Meta to train the model.
Lookalikes
Building audiences based on your best customers (uploaded from Clay/HubSpot).
Retargeting Matrix
Different ads for 7-day, 30-day, and 90-day visitors.
Teach first, then sell
0:60
1 · Teach
2 · Guide
Demo
3 · Sell
03
Full-Funnel
“Edutainment” Ads
Ads that teach, then sell.
What We Build
Value-First Video
60-second clips that teach a concept or framework before asking for a click.
Carousel Walkthroughs
Swipable guides that solve a specific problem.
Direct Offer Retargeting
Harder hitting “Book a Demo” ads shown only to engaged users.
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Key Metrics
Metrics that turn attention
into pipeline.
We track the metrics that reveal creative performance, audience engagement, click interest, and the efficiency of your Meta campaigns.
| Metric | Definition | Why it matters |
|---|---|---|
| Hook rate | Share of viewers who watch the first 3 seconds of your video. | Creative attention |
| Hold rate | Share of viewers who watch more than 50% of the video. | Message engagement |
| Link CTR | Link clicks ÷ impressions. | Click intent |
| Cost per signup or demo | Ad spend ÷ signups or demos booked. | Spend efficiency |
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Related Solutions
Explore more paid acquisition services.
05
FAQ
Frequently
Asked Questions
Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.
Still deciding?
Not reliably. Meta removed most B2B targeting options. We rely on Lookalikes and Creative Filtering (writing the ad so only the right person would click).
Yes. Retargeting on Instagram Stories is one of the highest ROI channels for staying top-of-mind with prospects who visited your site.
Yes. Video accounts for >50% of time spent on platforms. Static images work, but video scales.
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