Meta Ads

Meta Ads for

Meta Ads for B2B

B2B

Meta Ads for B2B

B2B Buyers Are on Social Media Too.

B2B Buyers Are on Social Media Too.

The myth that "executives aren't on Facebook" is false. They are. And they are much cheaper to reach there than on LinkedIn. Meta Ads is your scale engine—using sophisticated algorithmic targeting to find B2B buyers based on their behavior, not just their job title.

The myth that "executives aren't on Facebook" is false. They are. And they are much cheaper to reach there than on LinkedIn. Meta Ads is your scale engine using sophisticated algorithmic targeting to find B2B buyers based on their behavior, not just their job title.

The myth that "executives aren't on Facebook" is false. They are. And they are much cheaper to reach there than on LinkedIn. Meta Ads is your scale engine—using sophisticated algorithmic targeting to find B2B buyers based on their behavior, not just their job title.

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Preview

The Problem

The Problem

The B2C Mindset Problem

The B2C Mindset Problem

Treating Meta Ads like traditional B2B advertising leads to generic creative, restrictive targeting, and premature campaign decisions. Success requires scroll-stopping content and enough conversion data for Meta’s algorithm to learn and optimize.

Treating Meta Ads like traditional B2B advertising leads to generic creative, restrictive targeting, and premature campaign decisions. Success requires scroll-stopping content and enough conversion data for Meta’s algorithm to learn and optimize.

01 / COMMON MISTAKE

Stock Photos

Use of generic "business handshake" stock photos screams "Ad" and triggers banner blindness.

02 / COMMON MISTAKE

Over-Targeting

Trying to restrict Meta's powerful algorithm with tight interest constraints (e.g., "Interested in SaaS").

03 / COMMON MISTAKE

One-and-Done

Giving up after spending $500. Meta needs data to learn.

To win on Meta, your creative needs to stop the scroll, and your pixel needs to be trained on meaningful events. Ready to get started?

To win on Meta, your creative needs to stop the scroll, and your pixel needs to be trained on meaningful events. Ready to get started?

Book a strategy call

Creative Testing & Algorithmic Growth

Our Meta

Our Meta

Services

Services

We combine high-performing creative, broad algorithmic targeting, and educational retargeting to help Meta identify the right buyers, improve campaign performance, and turn attention into qualified demand.

Creative-Led Targeting

Creative Performance Testing

Creative is the new targeting.

What We Build:

UGC (User Generated Content): Lo-fi, authentic videos shot on iPhone that feel native to the feed.

Visual Hooks: Testing 10 different opening 3-second hooks to see what grabs attention.

Static vs. Video: Balancing high-performing static images (charts, memes) with explanatory video.

Data-Driven Audience Optimization

Algorithmic Training

We let the machine find the buyers.

What We Build:

Broad Targeting + CAPI: Using broad audiences but feeding high-quality server-side conversion data (CAPI) back to Meta to train the model.

Lookalikes: Building audiences based on your best customers (uploaded from Clay/HubSpot).

Retargeting Matrix: Different ads for 7-day, 30-day, and 90-day visitors.

Educate, Engage & Convert

"Edutainment" Ads

Ads that teach, then sell.

What We Build:

Value-First Video: 60-second clips that teach a concept or framework before asking for a click.

Carousel Walkthroughs: Swipable guides that solve a specific problem.

Direct Offer Retargeting: Harder hitting "Book a Demo" ads shown only to engaged users.

Man Using Laptop
Man Using Laptop
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Measuring Meta Performance

Key Metrics We

Impact

We track the metrics that reveal creative performance, audience engagement, click interest, and the efficiency of your Meta campaigns.

/01

Percentage of People Who Watch the First 3 Seconds

It matters because it measures how effectively your creative captures attention.

/02

Percentage of People Who Watch More Than 50% of the Video

It matters because it shows how well your message keeps the audience engaged.

/03

Link Clicks Divided by Impressions

It matters because it indicates how strongly your ad motivates people to take the next step.

/04

Cost Per Signup or Demo

It matters because it shows how efficiently your advertising spend generates meaningful results.

Benchmarks for AI startups

Benchmarks for AI startups

Based on B2B campaigns on Meta:

CTR

CTR

>1.0%

>1.0%

CPM

CPM

$15 - $30 (vs $80+ on LinkedIn)

$50-$150 (High quality)

Lead Quality

Lead Quality

Lower than LinkedIn, but volume is 5x higher

Lower than LinkedIn, but volume is 5x higher

Meta is a volume play. We use it to fill the top of the funnel cheaply, then qualify hard with Clay.

Meta is a volume play. We use it to fill the top of the funnel cheaply, then qualify hard with Clay.

Man Using Laptop
Build a Complete B2B Acquisition Engine

Related Solutions

Combine Meta Ads with Google Ads and LinkedIn ABM to capture high-intent demand, reach key decision-makers, and create a connected multi-channel growth strategy.

Google Ads for B2B — Intent-based search engineering with scientific PPC management.

LinkedIn Ads & ABM — Precision targeting of decision-makers with account-based marketing on LinkedIn.

Get Started

Scale Acquisition Without

Scaling Waste

Meta's algorithm is powerful — but it needs the right creative, audiences, and conversion signals to work for B2B. Let us engineer the campaigns that scale efficiently.

Get Your Free Growth Audit

Book a Strategy Call

Contact Us

Get Started

Scale Acquisition Without

Scaling Waste

Every dollar you spend without proper targeting and attribution is a dollar your competitor uses more efficiently. Let's audit your paid strategy and find the ROI.

Get Your Free Growth Audit

Book a Strategy Call

Contact Us

Get Started

Scale Acquisition Without

Scaling Waste

Every dollar you spend without proper targeting and attribution is a dollar your competitor uses more efficiently. Let’s audit your paid strategy and find the ROI.

Get Your Free Growth Audit

Book a Strategy Call

Contact Us

FAQ

Frequently

Frequently

Asked Questions

Asked Questions

Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.

Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.

Can you target job titles on Facebook?

Is Instagram really for B2B?

Do we need video?