1
Broad Match
Google’s “smart” bidding often matches your comprehensive software with “free template” searches.
Google Ads for SaaS
Scientific
Google Ads.
Bottom-of-Funnel Intent
Brand + Competitor Terms
Remarketing
Pipeline-Based Bidding
By the Marketing Boutique team · Last updated: October 2026
All
Images
News
Shopping
Sponsored
Y
YourBrand
https://www.yourbrand.com
The GTM Platform Built for B2B AI Startups
Turn pipeline into predictable revenue. Trusted by fast-growing teams.
Book a Demo · Pricing · Customer Stories
Qualified demos
47
64%
vs last quarter
Cost per demo
$286
31%
vs last quarter
01
Problem
The informational trap
in Google Ads.
1
Sponsored · yourbrand.com
2
The all-in-one platform for modern teams. Start your free trial today.
Conversion action
Page view
3
The Reality
You don’t need more traffic. You need more intent.
02
Services
Our Google Ads
services.
We combine intent-focused targeting, reliable conversion tracking, and high-performing landing pages to turn Google Ads traffic into qualified leads and measurable business results.
Search terms
sales automation pricing
✓
hubspot alternative
✓
free sales email template
×
sales automation jobs
×
01
Engineering
Intent Engineering
We bid only on commercial intent.
What We Build
Negative Keyword Lists
Extensive, shared lists of 2,000+ negative terms (free, jobs, template, definition) to block bad clicks.
Competitor Campaigns
Bidding on your rivals’ brand names with specific comparison assets.
SKAGs (Single Keyword Ad Groups)
Hyper-granular structure for maximum Quality Score.
Keyword → Headline
“hubspot alternative”
→ The HubSpot alternative built for AI startups
“sales automation pricing”
→ Simple, transparent sales automation pricing
02
Landing Page
Landing Page Engineering
The click is only half the battle.
What We Build
Personalized LPs
Pages that dynamically change headlines based on the keyword searched.
Speed Optimization
Sub-second load times to improve Quality Score.
Offer Testing
Testing “Book a Demo” vs “Watch a Tour” vs “Pricing Calculator.”
Offline conversion
Salesforce
Opportunity · Closed Won
↓ Sent back to Google
Google Ads
Conversion imported ✓
03
Infrastructure
Conversion Infrastructure
We make sure Google knows what a “good” lead is.
What We Build
Offline Conversion Tracking (OCT)
Feeding Salesforce “Closed Won” data back into Google Ads to train the bidding algorithm.
Enhanced Conversions
Using first-party data to recover lost tracking signal.
Deduplication
Ensuring you aren’t paying twice for the same lead.
03
Key Metrics
Metrics that turn searches
into pipeline.
We focus on the metrics that reveal campaign efficiency, lead quality, ad relevance, and visibility, not just clicks or traffic.
| Metric | Definition | Why it matters |
|---|---|---|
| ROAS | Return on ad spend: revenue ÷ ad spend. | Campaign efficiency |
| Cost per ICP lead | Ad spend ÷ leads that match your ICP. | Lead quality |
| Quality Score | Google’s 1–10 rating of expected CTR, ad relevance and landing page experience. | Ad relevance |
| Impression share | Impressions you won ÷ impressions you were eligible for. | Visibility |
04
Related Solutions
Explore more paid acquisition services.
05
FAQ
Frequently
Asked Questions
Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.
Still deciding?
Yes, but only after we have enough conversion data. We start with Manual CPC to control costs, then switch to Target CPA once the pixel is trained.
For B2B SaaS, we recommend a minimum of $3,000/month to get statistically significant data. Below that, learning takes too long.
Yes. For B2B, Microsoft Ads often has better demographics (older, wealthier, enterprise corporate devices) and lower CPCs.
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