Solutions // AI Search

AI Search

GEO & AI Search Visibility

Be the brand
AI recommends.

If ChatGPT Doesn’t Know You, You Don’t Exist. The world’s buyers are moving from Google to ChatGPT, Perplexity, and Claude. Traditional SEO doesn’t work here. Generative Engine Optimization (GEO) is the strategic process of becoming a trusted, cited entity within Large Language Models (LLMs).

Citation Engineering

Original Research

llms.txt

Conversion Content

By the Marketing Boutique team · Last updated: October 2026

AI VISIBILITY SCAN · 50 BUYER PROMPTS

How often AI names you

ChatGPT

Not cited

6% · named in 3 of 50 prompts

Perplexity

Mentioned

18% · named in 9 of 50, ranked #4

Claude

Unknown brand

0% · named in 0 of 50 prompts

AI Overviews

Competitor cited

12% · named in 6 of 50 prompts

Marketing Boutique

Share of Model

9%

across 4 AI engines

Competitor named

41/50

prompts name a rival instead of you

Not in the answer, not in the deal.

01

The Problem

You are invisible
to LLMs.

Your website might rank on Google, but when a user asks ChatGPT “Who are the best GTM tools?”, you aren’t mentioned. Why? Because LLMs don’t just “crawl” links—they “understand” entities.

Your website might rank on Google, but when a user asks ChatGPT “Who are the best GTM tools?”, you aren’t mentioned. Why? Because LLMs don’t just “crawl” links—they “understand” entities.

Your website might rank on Google, but when a user asks ChatGPT “Who are the best GTM tools?”, you aren’t mentioned. Why? Because LLMs don’t just “crawl” links—they “understand” entities.

1

Generic Content

LLMs are trained on the internet. If you sound like everyone else, you are statistically insignificant.

1

Generic Content

LLMs are trained on the internet. If you sound like everyone else, you are statistically insignificant.

2

Lack of Citations

LLMs trust what others say about you more than what you say about yourself.

2

Lack of Citations

LLMs trust what others say about you more than what you say about yourself.

3

Brand Confusion

If your positioning is inconsistent, the model hallucinates or ignores you.

3

Brand Confusion

If your positioning is inconsistent, the model hallucinates or ignores you.

Who are the best GTM tools?
Who are the best GTM tools?

Here are the top GTM tools for B2B startups:

1.

2.

3.

4.

yourbrand.com · not listed

1

G2

LinkedIn

Crunchbase

+5 more

0 of 8 sources mention yourbrand.com

2

What does YourBrand do?

YourBrand is a payroll tool for small businesses.

Wrong

3

The Reality

Being indexed is no longer enough. You must be remembered by the model.

02

Our GEO Services

Build authority
AI models cite.

Increase your visibility across AI search by engineering citations, publishing original research, and structuring your website for machine-readable understanding so LLMs trust, reference, and recommend your brand.

01

Citations

Citation Engineering

We strategically seed citations across the high-authority platforms that LLMs use as training data.

What We Build

Digital PR Placement

Getting your brand mentioned in “Best of” lists and industry reports.

Review Platform Strategy

Optimizing your presence on G2, Capterra, and TrustRadius (major data sources for LLMs).

Video Transcripts

Publishing high-quality transcripts, as models weigh spoken content heavily.

02

Research

Information Gain & Original Research

We create content that adds new data to the internet, forcing LLMs to reference you as the primary source.

What We Build

Proprietary Data Reports

State-of-the-industry surveys and benchmarks.

Unique Frameworks

Naming your methodologies (e.g., “The Waterfall Enrichment Method”) so models treat them as entities.

Expert Commentary

Contrarian takes that differentiate you from the “average” consensus.

03

Technical

Context Engineering (llms.txt)

We optimize your site specifically for AI agent traversal.

What We Build

llms.txt Implementation

Creating the map that tells AI agents exactly what your site contains.

Brand Context Files

Structured documents that define your company, products, and pricing for AI consumption.

API-First Content

Ensuring your pricing and technical docs are machine-readable.

04

Conversion

Conversion Content

Bottom-of-funnel content that closes.

What We Create

Comparison Pages

“[Your Product] vs. [Competitor]” with feature tables.

Customer Story Templates

Structured case studies focusing on outcomes.

ROI Calculators

Interactive tools that demonstrate value.

03

Key Metrics

Key metrics
we impact.

Track the AI-first metrics that reveal how often your brand is mentioned, trusted, accurately represented, and driving high-intent traffic from generative search engines.

Share of Model (SoM)

How frequently your brand is mentioned when users ask category-defining questions.

Why it matters

Builds top-of-funnel awareness in the AI era.

Sentiment Analysis

The qualitative tone of AI-generated mentions, whether positive, neutral, or negative.

Why it matters

Shapes brand perception and customer trust.

Citation Accuracy

How accurately AI models describe your products, services, and value proposition.

Why it matters

Ensures qualified leads receive the right information.

Perplexity Referrals

Traffic coming directly from AI answer engines like Perplexity.

Why it matters

Drives high-intent, lower-funnel visitors to your website.

Tracked across

ChatGPT

Perplexity

Google AI Overviews

Claude

04

Benchmarks

Benchmarks for
AI startups.

Based on our research across 20+ B2B SaaS brands (2024–2026) and corroborated by Princeton’s GEO study (KDD 2024).

Brand Recognition

80%

80%

80%

accuracy in how AI describes you

Category Association

Top 5

Top 5

Top 5

mention for category queries

Review Velocity

>5

>5

>5

new verifiable reviews per month

The reality

If you aren’t actively managing your entity reputation, the AI models are defining it for you, often incorrectly.