Inbox Deliverability
92% Inbox Rate92%
Inbox Rate
🛡️ Sent
498,732✉️ Delivered
459,063📈 Bounced
2,842⚙️ Spam
36,827📈Outbound Pipeline
+ 287%
vs. last 90 days
ProspectsEngagedMeetingsOpportunities
Industry - Cybersecurity Companies
01 / 08
Cybersecurity Companies
02
Building Trust Before the First Reply
Challenge_01
Security Buyers Are the Hardest to Reach
CISOs and security leaders are the most skeptical B2B buyers. They:
- Delete generic outbound on sight. "Touching base about your security posture" goes straight to spam.
- Verify sender authenticity. They check SPF, DKIM, and DMARC records before they read your email.
- Respond to threats, not features. Outreach must reference a specific risk, compliance gap, or incident relevant to their organization.
Challenge_02
Volume Matters But Deliverability Matters More
Cybersecurity is a high-volume outbound category. Your TAM is large, your ACV supports the economics, and your sales cycle benefits from persistent multi-touch sequences. But volume without deliverability engineering is self-destructive:
- Poor authentication automatic spam folder for security-conscious recipients
- Domain reputation damage compounds one blacklisting event can take weeks to recover
- Cybersecurity email gateways are stricter than standard corporate filters
Challenge_03
Compliance and Urgency Drive Buying Cycles
Security purchases are triggered by events, not campaigns: a new compliance requirement, a breach in their industry, a board mandate, or a contract renewal deadline. Your outbound infrastructure must detect and respond to these triggers in near real-time. (We see the same compliance-driven buying patterns with fintech companies navigating regulated procurement.)
03
WHAT WE BUILD
GTM Services for
Cybersecurity Companies
04
Case Study: Cybersecurity SaaS
Cybersecurity SaaS Case Study: 52 Qualified Meetings per Month
Cybersecurity training SaaS with proven product but low outbound capacity. Manual SDR processes couldn't scale. Deliverability issues limiting reach.
WHAT WE BUILT
500K email/month infrastructure with 92% inbox placement
Signal-based prospecting triggered by compliance deadlines and security hiring
Multi-threaded sequences reaching CISO, VP Engineering, and IT Director simultaneously
RESULTS
Meetings/month: Before was 14, and after increased to 52 (+271%).
Email volume/month: Before was ~50K, and after was scaled to 500K.
Inbox placement rate: Before was ~70%, and after improved 92%.
Blacklist incidents: Before was recurring, and after dropped to zero.
SDR Capacity Equivalent: Before was 2 SDRs, and after increased to the equivalent of 13 SDRs.
05
Client Performance vs. Industry Average
Cybersecurity Sales and GTM Performance Benchmarks
These benchmarks highlight how MB clients consistently outperform industry averages across critical GTM metrics, demonstrating stronger deliverability, higher engagement, and lower costs.
| Metric | Industry Average | MB Client Average |
|---|---|---|
| CISO cold email reply rate | 0.5–1.5% | 3–5% |
| Inbox placement (high volume) | 65–75% | 90–93% |
| Meetings per month (2 SDR equivalent) | 14–20 | 45–55 |
| Cost per qualified meeting | $1,500–$3,000 | ~$500 |
| Email infrastructure incidents | Monthly | Zero (with our protocol) |
06
Choose the Right Investment Model
Pricing for Cybersecurity Companies
Explore tailored solutions designed to help cybersecurity companies build trust, scale outreach, and drive measurable performance. Each package combines specialized infrastructure with flexible investment structures.
Deliverability Build
Domain provisioning, authentication, warmup, and monitoring infrastructure
Investment
Project-based
Growth Ops Retainer
Full-stack GTM: enrichment, outbound, CRM, deliverability management, and optimization
Investment
Monthly retainer
Performance Partnership
Base fee + variable per qualified meeting with security buyers
Investment
Hybrid
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07
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08
FAQ
We provision dedicated sending domains with full authentication (SPF, DKIM, DMARC, BIMI) and run structured warmup protocols before scaling volume. For cybersecurity companies, we implement additional deliverability safeguards — domain rotation, volume caps per mailbox, and real-time blacklist monitoring — to sustain 90%+ inbox placement at 500K+ emails per month.
CISOs respond to relevance and urgency, not volume. We build signal-based prospecting that triggers outreach on specific events — new compliance deadlines, disclosed CVEs affecting their stack, board-level security mandates, or recent breaches in their industry. Our sequences lead with the specific threat or compliance gap, not a product pitch.
Key signals include: new CISO or VP Security hires, compliance deadline approaches (SOC 2, ISO 27001, FedRAMP), industry-specific breach events, security tool contract renewals, and regulatory changes affecting their sector. We configure these as automated triggers in Clay and LinkedIn Sales Navigator.