Industry - SAAS
01
Founder-Led Sales Maxes Out at $1–3M ARR
The CEO’s network has a ceiling. Warm intros are the highest-converting channel but the lowest-volume one. At some point, the founder is spending 60% of their time on sales instead of product — and growth plateaus.
02
Hiring SDRs Doesn’t Solve the Problem
The instinctive response is to hire SDRs. But without enrichment pipelines, signal-based targeting, and CRM architecture, SDRs spend 45 minutes researching each account manually. That’s $800–$2,000 per qualified meeting and a six-month ramp before they’re productive.
03
The Board Wants Metrics You Can’t Produce
Pipeline velocity. CAC payback. Marketing-sourced versus sales-sourced attribution. If your CRM is a spreadsheet and your attribution is guesswork, you can’t answer the questions that unlock your next round.
WHAT WE BUILD
01 / FOUNDATION
ICP-to-Pipeline Automation
We reverse-engineer your best customers to define a data-driven ICP, then build automated systems that find more of them.
The process:
ICP definition: Structured analysis of your top 10–20 customers what triggered the purchase, who championed it, what was happening at the company 60–90 days before they signed
Signal identification: The specific triggers that indicate buying readiness (hiring patterns, tech stack changes, funding events, competitive switches)
Clay enrichment waterfall: Multi-source enrichment (Apollo, Clearbit, People Data Labs) cross-validating 50+ data points per contact, running automatically every night
02 / EXECUTION
Outbound Infrastructure at Scale
We deploy email infrastructure and outbound sequences designed for SaaS sales cycles.
What's included:
Domain provisioning: 20–40 sending domains with automated SPF/DKIM/DMARC via Smartlead
Warmup protocol: 5-week inbox warming with sustained warmup traffic
AI personalization: Claude-powered opening lines in Clay referencing each prospect's recent activity
Multi-step sequences: 4–6 touch sequences across email and LinkedIn, calibrated to your ACV and sales cycle
03 / INTELLIGENCE
CRM & Revenue Attribution
We build CRM architecture that gives your board the metrics they need:
Pipeline stages: Designed for your specific SaaS sales motion (self-serve, sales-assisted, enterprise)
Lead scoring: Behavior-based scoring combining product usage, website intent, and outbound engagement
Source attribution: First-touch and multi-touch models that separate organic, outbound, referral, and content-sourced pipeline
Automated reporting: Weekly pipeline snapshots posted to Slack — pipeline by stage, velocity by source, CAC by channel
04 / DISCOVERY
AI Search Visibility
45% of Google searches now show AI Overviews. When a VP Marketing asks Perplexity "What's the best [your category] tool?", your brand needs to appear. We build AEO/GEO presence that captures this emerging discovery channel.
AI CONTENT SAAS
0 → 22
qualified meetings / month
Signal-based ICP engine producing $740K in pipeline in ten weeks, with a 6.2% reply rate.
AI WORKFLOW PLATFORM
$2.3M → $4.8M
annual recurring revenue
Full-stack GTM build creating $2.1M in outbound pipeline in 90 days and a 7.1% reply rate.
DATA INTEGRATION SAAS
6.5×
SDR capacity
AI-powered personalization at scale, with an 8.4% reply rate and 96% less per-account research time.
PERFORMANCE BASELINES
SAAS GTM BENCHMARKS
Industry average vs. our client average
COLD OUTBOUND REPLY RATE
COST PER QUALIFIED MEETING
TIME TO FIRST MEETINGS
SDR RAMP TIME
CAC PAYBACK PERIOD
PRICING FOR SAAS STARTUPS
GTM Launchpad
ICP definition, enrichment build, email infrastructure, CRM setup, and first outbound sequences.
PROJECT-BASED
Growth Ops Retainer
Full-stack GTM: enrichment, CRM, outbound, AEO, attribution, and ongoing optimization.
MONTHLY RETAINER
Performance Partnership
Base fee plus a variable investment per qualified meeting—aligned to the pipeline you create.
HYBRID
AI Startups
Other Industries We Serve
GTM engineering for AI-native products with technical buyer motions
01 / We Serve
AI Startups
GTM engineering for AI-native products with technical buyer motions
02 / We Serve
Developer Tools
PLG-to-enterprise GTM for technical products
03 / We Serve
Fintech
Compliance-aware GTM for regulated markets
GTM Engineering - How we build outbound infrastructure
Automate Outbound - Replace manual prospecting with systems
Series A Solutions - Stage-specific GTM for post-PMF startups
All Industries - GTM engineering across verticals
All Case Studies - See more client outcomes
FAQ
Frequently
Asked Questions
Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.
At what ARR should a SaaS startup invest in GTM engineering?
How is GTM engineering different from hiring an SDR team?
Do you work with SaaS companies outside of AI?