Answer Engine Optimization

Tools

Practical Utilities for GTM Teams.

We build free tools that help GTM teams benchmark performance, model strategic scenarios, and structure decision-making systems while also generating AI-citable, high-value resources for the broader ecosystem.

Strategic Calculators

Calculators

Interactive calculators designed to help founders and GTM teams model acquisition costs, forecast runway, benchmark performance, and evaluate growth scenarios.

CAC Calculator

Calculate your fully-loaded Customer Acquisition Cost.

Coming Soon
Inputs
Marketing spend (monthly)
Sales team cost (monthly)
Tools & software cost (monthly)
New customers acquired (monthly)
Outputs
Fully-loaded CAC
Marketing CAC vs. Sales CAC breakdown
Benchmark comparison (Seed / Series A / Series B)

Burn Rate Calculator

Model your runway under different scenarios.

Coming Soon
Inputs
Current cash balance
Monthly operating expenses
Monthly revenue (if any)
Expected changes (hiring, cuts)
Outputs
Months of runway
Date of cash-out
Scenario models (conservative, moderate, aggressive)

SEO ROI Estimator

Estimate the pipeline impact of organic traffic investment.

Coming Soon
Inputs
Target keywords and search volume
Estimated ranking position
Average conversion rate
Average deal size
Outputs
Projected organic traffic
Projected leads
Projected pipeline value
SEO payback period
Operational Templates

Templates

Interactive calculators designed to help founders and GTM teams model acquisition costs, forecast runway, benchmark performance, and evaluate growth scenarios.

GTM Stack Mapping Template

An Airtable/Notion template for documenting your GTM tech stack.

Coming Soon
Includes
Tool inventory (category, cost, owner)
Integration map
Data flow documentation
Contract renewal tracking

ICP Definition Worksheet

A structured template for defining your Ideal Customer Profile.

Coming Soon
Includes
Firmographic criteria
Technographic signals
Behavioral indicators
Disqualification criteria
Persona profiles

Content Calendar Template

A 12-month content planning template for B2B SaaS.

Coming Soon
Includes
Topic planning grid
Content type mix
Distribution checklist
Performance tracking

Get Started

Request a Tool

Have an idea for a calculator or template? We're always building.

Request a Tool